The purpose of this qualification is to develop learners who can demonstrate introductory knowledge and skills in the digital marketing field and have applied this knowledge and these skills within a simulated work environment

The course has five  modules ,  Each of the of five modules in this course should take you no more than two weeks (14 days) to complete, and the course in total should take you 10 weeks to complete. 8 weeks will be class work with the remaining two weeks for assignments and practice.

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Successful candidates will be able to:

1. Demonstrate knowledge and comprehension of the principles and practices used in the Digital Marketing industry.
2. Apply fundamental knowledge of digital marketing to the business environment.
3. Demonstrate proficiency in using appropriate technology associated with the Digital Marketing industry.
4. Communicate in a professional manner within the Digital Marketing environment.
5. Apply knowledge and skills in order to succeed in higher education studies and in the workplace.
6. Acquire knowledge of the marketing principles and process that would assist in the creation of a digital marketing plan