This is a one-year program that provides an overview on all elements of advertising. This course covers all aspects of advertising across different areas and you will develop knowledge and skills on advertising in the diverse communications industries which are the print, broadcast and social media. You’ll also learn creative evaluation, media planning, campaign development and strategy planning. On completion of the program, you’ll be ready for professional communication and media roles in advertising and promotional agencies, or consultancies and other organizations (business, government and non-profit) which use advertising to achieve their goals.
This qualification is run over 12 months
TRAINING CENTER/ ONLINE LEARNING OR DISTANCE LEARNING
The purpose of this advertising course is to provide individuals entering or currently employed in the Media and Advertising sector with an opportunity to upskill themselves. It is also open to unemployed individuals who wish to enhance their skills and increase their employability in the industry.
National Senior Certificate (NSC), with English passed with endorsement for admission to Higher Certificate study; or National Certificate (Vocational) (NC(V)), with English passed with endorsement for admission to Higher Certificate study; or prior to 2009, Senior Certificate with English as one of the modules passed. Alternatively, a post school qualification may also be considered, for example, an FET/National Certificate, NQF (OQSF) Level 4, minimum Credits 120
On completion of the programme, graduates will have the necessary knowledge and practical skills required to:
- Operate effectively in the workplace using a number of Windows-based end-user applications
- Apply general communication principles to real life situations
- Manage technology resources in organisations
- Apply basic analysis processes to key concepts and principles of advertising and brand management theories
- Demonstrate entrepreneurial skills
- Identify the socio-economic needs of society and display cultural sensitivity within organisations
By Long Haul Solutions